Effects of packaging design on sensory liking and willingness to purchase: A study using novel chocolate packaging

by Nadeesha M. Gunaratne, Sigfredo Fuentes, Thejani M. Gunaratne, Damir Dennis Torrico, Caroline Francis, Hollis Ashman, Claudia Gonzalez Viejo, Frank R. Dunshea
Published 2019-06-01

Consumer Acceptability, Eye Fixation, and Physiological Responses: A Study of Novel and Familiar Chocolate Packaging Designs Using Eye-Tracking Devices

by Nadeesha M. Gunaratne, Sigfredo Fuentes, Thejani M. Gunaratne, Damir D. Torrico, Hollis Ashman, Caroline Francis, Claudia Gonzalez Viejo, Frank R. Dunshea
Published 2019-07-01