Using Single Colors and Color Pairs to Communicate Basic Tastes II: Foreground–Background Color Combinations
People associate basic tastes (e.g., sweet, sour, bitter, and salty) with specific colors (e.g., pink or red, green or yellow, black or purple, and white or blue). In the present study, we investigated whether a color bordered by another color (either the same or different) would give rise to strong...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2016-09-01
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| Series: | i-Perception |
| Online Access: | https://doi.org/10.1177/2041669516663750 |