The Effect of Relationship Quality between Senior Customers and Service Providers on Word-of-Mouth in the Service Industry
As the number of older people increases, many companies no longer see older people as socially disempowered, but instead as new target customers. This senior market is expected to be attractive and provide new opportunities to companies. Senior consumers sometimes consider the relationship with the...
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| Format: | Article |
| Language: | English |
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People & Global Business Association (P&GBA)
2018-12-01
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| Series: | Global Business and Finance Review |
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| Online Access: | http://www.gbfrjournal.org/pds/journal/thesis/20190109135600-VFBS6.pdf |