POPULARIZATION OF AN ECOLOGICAL DIMENSION OF SUSTAINABLE CONSUMPTION USING SENSORY MARKETING
This publication presents an essence of sustainable consumption and sustainable marketing laying special emphasis on an ecological dimension of those phenomena. There has been also explored the essence of sensory marketing as an innovative concept that constitutes an answer to the demand of exp...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Life Sciences in Poznań
2015-09-01
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| Series: | Journal of Agribusiness and Rural Development |
| Subjects: | |
| Online Access: | http://www.jard.edu.pl/tom37/zeszyt3/art_40.pdf |