The sweetest thing: The influence of angularity, symmetry, and the number of elements on shape-valence and shape-taste matches

The sweetest thing: The influence of angularity, symmetry, and the number of elements on shape-valence and shape-taste matches

A within-participants experiment was conducted in two countries (the UK and Colombia) in order to investigate the matching of shapes to taste words. Comparing the two countries allowed us to explore some of the cultural differences that have been reported thus far solely in terms of people’s visual...

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Bibliographic Details
Main Authors: Alejandro eSalgado Montejo, Jorge Andres Alvarado, Carlos eVelasco, Carlos José Salgado, Kendra eHasse, Charles eSpence
Format: Article
Language:English
Published: Frontiers Media S.A. 2015-09-01
Series:Frontiers in Psychology
Subjects:
aesthetics
emotional valence
crossmodal correspondences
Shapes
taste words
Online Access:http://journal.frontiersin.org/Journal/10.3389/fpsyg.2015.01382/full

Internet

http://journal.frontiersin.org/Journal/10.3389/fpsyg.2015.01382/full

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