Jumpin’ Jacks: Social Marketing Campaign Aimed to Increase Awareness of Healthful Behavior in South Dakota Fourth Grade Students

Jumpin’ Jacks: Social Marketing Campaign Aimed to Increase Awareness of Healthful Behavior in South Dakota Fourth Grade Students

This study investigated the influence of utilizing a collegiate mascot as a marketing tool for the promotion of fruit and vegetable intake and physical activity among 4th grade students. The program utilized service learning and formative research for the development of a social marketing campaign c...

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Bibliographic Details
Main Authors: Megan N. Olesen, Kendra Kattelmann, Jessica Meendering, Suzanne Stluka
Format: Article
Language:English
Published: Mississippi State University 2016-06-01
Series:Journal of Human Sciences and Extension
Subjects:
social marketing
child
obesity prevention
service learning
nutrition
physical activity
Online Access:http://media.wix.com/ugd/c8fe6e_206d2534018342a6b892331f3f6b98e5.pdf

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