Jumpin’ Jacks: Social Marketing Campaign Aimed to Increase Awareness of Healthful Behavior in South Dakota Fourth Grade Students
This study investigated the influence of utilizing a collegiate mascot as a marketing tool for the promotion of fruit and vegetable intake and physical activity among 4th grade students. The program utilized service learning and formative research for the development of a social marketing campaign c...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Mississippi State University
2016-06-01
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| Series: | Journal of Human Sciences and Extension |
| Subjects: | |
| Online Access: | http://media.wix.com/ugd/c8fe6e_206d2534018342a6b892331f3f6b98e5.pdf |