Sürdürülebilir Rekabet Avantajı Sağlamada Kaynak Avantajı Teorisi ve Pazar Yönlülük Yaklaşımı(Resource Advantage Theory and Market Orientation in Achieving a Sustainable Competitive Advantage)
Today, businesses are developing various strategies to keep sustainable competitive advantage in the current competitive environment. Hunt and Morgan (1995) first introduced the resource advantage theory based on the resources and competencies of the enterprises that examined the competitive advanta...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Celal Bayar University
2020-03-01
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| Series: | Yönetim ve Ekonomi |
| Subjects: |