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    Sürdürülebilir Rekabet Avantajı Sağlamada Kaynak Avantajı Teorisi ve Pazar Yönlülük Yaklaşımı(Resource Advantage Theory and Market Orientation in Achieving a Sustainable Competitive Advantage)
    by Mehmet MARANGOZ, Tuğçe Merve İNAK ÖZBERK
    Published 2020-03-01
    Article
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