The meaning of work of the future advertising workforce. A gender-based analysis

The meaning of work of the future advertising workforce. A gender-based analysis

In the Information Society, recruiting and retaining the workforce is a driving force for companies whose productivity depends on their human capital. In particular, in the commercial communication industry, the added value that advertising provides to products and services is linked with their work...

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Bibliographic Details
Main Authors:	Dra. Marina Beléndez Vázquez - marina.belendez@ua.es, Dra. Marta Martín Llaguno - marta.martin@ua.es, Dra. Alejandra Hernández Ruiz - alejandra.hernandez@ua.es
Format:	Article
Language:	English
Published:	Universidad de La Laguna 2008-01-01
Series:	Revista Latina de Comunicación Social
Subjects:	Labour changes Human capital Feminization Turnover Talent retention Meaning of work Work socialization Work centrality Work goals Work values Societal norms Advertising sector Advertising undergraduate students Gender Gender stereotypes.
Online Access:	http://www.ull.es/publicaciones/latina/08/27_47_Alicante/Alejandra_Hernandez_et_al.html

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