Managerial competences in the advertising sector. Differences in perception by generation and sex / Competencias directivas en el sector publicitario. Diferencias en la percepción...

by Dra. Marina Beléndez Vázquez, Marina.belendez@ua.es, Dra. Alejandra Hernández Ruiz, Alejandra.hernandez@ua.es, Dra. Marta Martín Llaguno, Marta.martin@ua.es
Published 2009-01-01

The meaning of work of the future advertising workforce. A gender-based analysis

by Dra. Marina Beléndez Vázquez - marina.belendez@ua.es, Dra. Marta Martín Llaguno - marta.martin@ua.es, Dra. Alejandra Hernández Ruiz - alejandra.hernandez@ua.es
Published 2008-01-01