The meaning of work of the future advertising workforce. A gender-based analysis

The meaning of work of the future advertising workforce. A gender-based analysis

In the Information Society, recruiting and retaining the workforce is a driving force for companies whose productivity depends on their human capital. In particular, in the commercial communication industry, the added value that advertising provides to products and services is linked with their work...

Full description

Bibliographic Details
Main Authors: Dra. Marina Beléndez Vázquez - marina.belendez@ua.es, Dra. Marta Martín Llaguno - marta.martin@ua.es, Dra. Alejandra Hernández Ruiz - alejandra.hernandez@ua.es
Format: Article
Language:English
Published: Universidad de La Laguna 2008-01-01
Series:Revista Latina de Comunicación Social
Subjects:
Labour changes
Human capital
Feminization
Turnover
Talent retention
Meaning of work
Work socialization
Work centrality
Work goals
Work values
Societal norms
Advertising sector
Advertising undergraduate students
Gender
Gender stereotypes.
Online Access:http://www.ull.es/publicaciones/latina/08/27_47_Alicante/Alejandra_Hernandez_et_al.html

Internet

http://www.ull.es/publicaciones/latina/08/27_47_Alicante/Alejandra_Hernandez_et_al.html

Similar Items