Toward the Establishment of Ethical Standardization in Public Relations Research, Measurement and Evaluation

Research is an enormous part of the public relations function. A review of the literature on ethics in public relations research concludes that it is severely lacking study. To move the public relations field as a whole toward professionalization, ethical standards for the conduct of research, th...

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Bibliographic Details
Main Authors: Shannon A. Bowen, Don W. Stacks
Format: Article
Language:English
Published: Insitute for Public Relations 2013-09-01
Series:Public Relations Journal
Online Access:https://prjournal.instituteforpr.org/wp-content/uploads/2013_StacksBowen.pdf