Exploring the Comparative Communications Effectiveness of Advertising and Public Relations: A Replication and Extension of Prior Experiments

by Don W. Stacks, David Michaelson
Published 2009-06-01

Standardization in Public Relations Measurement and Evaluation

by David Michaelson, Don W. Stacks
Published 2011-04-01

Toward the Establishment of Ethical Standardization in Public Relations Research, Measurement and Evaluation

by Shannon A. Bowen, Don W. Stacks
Published 2013-09-01

Message Delivery: A Revised Approach for Public Relations Measurement

by David Michaelson, Don W. Stacks, Jennifer Clark
Published 2017-10-01

Evaluating Efficacy in Public Relations/Corporate Communication Programming: Towards Establishing Standards of Campaign Performance

by David Michaelson, Donald K. Wright, Don W. Stacks
Published 2012-12-01

Business Blogging In the Fog of Law: Traditional Agency Liability Principles and Less-Than-Traditional Section 230 Immunity in the Context of Blogs About Businesses

by Samuel A. Terilli, Paul D. Driscoll, Don W. Stacks
Published 2008-04-01

Getting Even or Getting Skewered: Piercing the Digital Veil of Anonymous Internet Speech as a Corporate Public Relations Tactic (Vengeance is Not Yours, Sayeth the Courts)

by Samuel A. Terilli, Don W. Stacks, Paul D. Driscoll
Published 2010-12-01