Assessing the effects of socially responsible strategic partnerships on building brand equity of integrated business structures in Ukraine
Research background: At present, it is critical to raise awareness on how global trends of doing business within the framework of sustainable development affect the success of each business unit, integration associations, and apparently contribute to a nation’s prosperity. Thus, a study aimed at mea...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Economic Research
2018-12-01
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| Series: | Oeconomia Copernicana |
| Subjects: | |
| Online Access: | http://economic-research.pl/Journals/index.php/oc/article/view/1089 |