Assessing the effects of socially responsible strategic partnerships on building brand equity of integrated business structures in Ukraine

by Lyudmila Ganushchak-Efimenko, Valeriia Shcherbak, Оlena Nifatova
Published 2018-12-01

Methodological framework for integrated business structures branding development in Ukraine

by Lyudmila Ganushchak-Efimenko, Valeriia Shcherbak, Оlena Nifatova, Oleh Kolodiziev, Rafał Rębilas
Published 2019-05-01