The Agile Content Marketing Roadmap Based on the B2B Buyer’s Journey – The Case Study of the Slovak republic

The rise of new technologies has created opportunities for the emergence of many trends today. This fact is a chance for the visibility of companies and in recent years internet marketing has become an integral part of marketing strategies of companies across all markets. Today’s marketing world giv...

Full description

Bibliographic Details
Main Author: Gajanova Lubica
Format: Article
Language:English
Published: EDP Sciences 2021-01-01
Series:SHS Web of Conferences
Subjects:
b2b
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2021/02/shsconf_ies2020_01025.pdf