The Agile Content Marketing Roadmap Based on the B2B Buyer’s Journey – The Case Study of the Slovak republic

by Gajanova Lubica
Published 2021-01-01

Challenges of external personnel marketing

by Gajanova Lubica
Published 2021-01-01

Reshaping of the retail environment due to internet as a global competitor

by Gajanova Lubica, Nadanyiova Margareta
Published 2020-01-01

The impact of Corporate Social Responsibility on brand loyalty in the process of globalization

by Nadanyiova Margareta, Gajanova Lubica
Published 2020-01-01

Self-determination Theory as Mediator in the Nexus of Gamification and Customer Purchasing Behaviour

by Gajanova Lubica, Radišić Mladen
Published 2021-01-01

The usage of the CSR concept and its communication in Slovak companies in the process of globalization

by Nadanyiova Margareta, Majerova Jana, Gajanova Lubica
Published 2021-01-01

The Use of Demographic and Psychographic Segmentation to Creating Marketing Strategy of Brand Loyalty

by Gajanova Lubica, Nadanyiova Margareta, Moravcikova Dominika
Published 2019-03-01

A Bibliometric Analysis of Branding Trends: Does Irrationality Really Matter?

by Majerova Jana, Gajanova Lubica, Nadanyiova Margareta
Published 2021-01-01

Online Marketing Communication Trends in Slovak Hotel Industry

by Nadanyiova Margareta, Majerova Jana, Gajanova Lubica
Published 2020-12-01

The Brand Value and its Impact on Sales in Automotive Industry

by Nadanyiova Margareta, Gajanova Lubica, Moravcikova Dominika, Olah Judit
Published 2019-05-01

Analysis of Internally Generated Goodwill Indicators: A Case Study of the Slovak Republic

by Podhorska Ivana, Gajanova Lubica, Kliestikova Jana, Popescu Gheorghe H.
Published 2019-12-01