The Role of Identification in Consumers' Evaluations of Brand Extensions

by Longinos Marin, Salvador Ruiz De Maya, Alicia Rubio
Published 2018-12-01

La Imagen de un Producto Turístico Rural a través del Acceso al Contenido Generado por otros Usuarios en Internet: Diferencias por Género

by Carmen Hidalgo-Alcazar, María Sicilia, Salvador Ruiz de Maya
Published 2015-10-01

Effective Social Marketing to Improve Parental Intentions Giving More Fruits and Vegetables to Children

by Miguel Giménez García-Conde, Longinos Marín, Salvador Ruiz De Maya
Published 2020-09-01

The Role of Generativity in the Effects of Corporate Social Responsibility on Consumer Behavior

by Miguel Giménez García-Conde, Longinos Marín, Salvador Ruiz de Maya
Published 2016-08-01

The effect of user-generated content on tourist behavior: the mediating role of destination image

by María del Carmen Hidalgo Alcázar, María Sicilia Piñero, Salvador Ruiz de Maya
Published 2014-01-01

Parental Attitudes to Childhood Overweight: The Multiple Paths through Healthy Eating, Screen Use, and Sleeping Time

by Miguel Giménez Garcia-Conde, Longinos Marin, Salvador Ruiz de Maya, Pedro J. Cuestas
Published 2020-10-01