Alianza de marca. ¿Por qué, cómo y cuándo?

by Longinos Marín, Alicia Rubio
Published 2010-08-01

How Gender, Age and Education Influence the Entrepreneur’s Social Orientation: The Moderating Effect of Economic Development

by Longinos Marín, Catalina Nicolás, Alicia Rubio
Published 2019-08-01

The Role of Identification in Consumers' Evaluations of Brand Extensions

by Longinos Marin, Salvador Ruiz De Maya, Alicia Rubio
Published 2018-12-01

Effective Social Marketing to Improve Parental Intentions Giving More Fruits and Vegetables to Children

by Miguel Giménez García-Conde, Longinos Marín, Salvador Ruiz De Maya
Published 2020-09-01

The Role of Generativity in the Effects of Corporate Social Responsibility on Consumer Behavior

by Miguel Giménez García-Conde, Longinos Marín, Salvador Ruiz de Maya
Published 2016-08-01

Parental Attitudes to Childhood Overweight: The Multiple Paths through Healthy Eating, Screen Use, and Sleeping Time

by Miguel Giménez Garcia-Conde, Longinos Marin, Salvador Ruiz de Maya, Pedro J. Cuestas
Published 2020-10-01

Circular relationship among ethic, social responsibility and reputation of cooperatives

by Isabel Olmedo Cifuentes, Inocencia María Martínez León, Narciso Arcas Lario, Joaquín Longinos Marín Rives
Published 2012-04-01

Transparencia, gobierno corporativo y participación: claves para la implantación de un código de conducto en empresas de economía social

by Joaquín Longinos Marín Rives, Narciso Arcas Lario, Inocencia María Martínez León, Isabel Olmedo Cifuentes
Published 2012-09-01

RELACIÓN CIRCULAR ENTRE ÉTICA, RESPONSABILIDAD SOCIAL Y REPUTACIÓN DE LAS COOPERATIVAS / CIRCULAR RELATIONSHIP AMONG ETHIC, SOCIAL RESPONSIBILITY AND REPUTATION OF COOPERATIVES

by Isabel OLMEDO CIFUENTES, Inocencia María MARTÍNEZ LEÓN, Narciso ARCAS LARIO, Joaquín LONGINOS MARÍN RIVES
Published 2012-01-01

Embedding Sustainability in the Economics Degree of the Faculty of Economics and Business of the University of Murcia: A Methodological Approach

by Lourdes Molera, Eugenio José Sánchez-Alcázar, Úrsula Faura-Martínez, Matilde Lafuente-Lechuga, Juan Vicente Llinares-Ciscar, Joaquín Longinos Marín-Rives, Pedro Juan Martín-Castejón, María Carmen Puigcerver-Peñalver, María C. Sánchez-Antón
Published 2021-08-01