The consequences to browse in spanish vs. english when developing loyalty towards a tourist destination on internet

by Juan Miguel Alcántara Pilar, Salvador del Barrio García
Published 2017-01-01

El papel moderador del control de incertidumbre, la orientación a largo plazo y el individualismo en el efecto del riesgo percibido sobre la aceptación de un sitio web

by Juan Miguel Alcántara¯ Pilar, Salvador Del Barrio¯ García
Published 2016-12-01

El papel moderador del diseño web y la cultura del país en la respuesta del consumidor online. Una aplicación a los destinos turísticos

by Juan Miguel Alcántara-Pilar, Salvador del Barrio-García
Published 2016-05-01

Key antecedents of brand equity in heritage brand extensions: The moderating role of tourist heritage experience

by M. Belén Prados-Peña, Salvador Del Barrio-García
Published 2021-09-01

How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects

by Lucía Porcu, Salvador del Barrio-García, Philip J. Kitchen
Published 2012-01-01

Cross-cultural comparison of the relationships among perceived risk online, perceived usability and satisfaction during browsing of a tourist website

by Juan Miguel Alcántara-Pilar, Salvador Del Barrio-García, Esmeralda Crespo-Almendros
Published 2015-01-01

La modelización de la imagen de ciudad desde la perspectiva de los líderes de opinión externos

by SALVADOR DEL BARRIO GARCÍA, TEODORO LUQUE MARTÍNEZ, MIGUEL ÁNGEL RODRÍGUEZ MOLINA
Published 2009-12-01

What type of online sales promotion do airline users prefer? Analysis of the moderating role of users’ online experience level

by Esmeralda Crespo-Almendros, Salvador Del Barrio-García, Juan Miguel Alcántara-Pilar
Published 2015-01-01

The Development of Loyalty to Earthen Defensive Heritage as a Key Factor in Sustainable Preventive Conservation

by M. Belén Prados-Peña, M. Lourdes Gutiérrez-Carrillo, Salvador Del Barrio-García
Published 2019-06-01

Enhancing consumer attitudes toward a website as a contributing factor in business success

by Juan Miguel Alcántara-Pilar, Francisco Javier Blanco-Encomienda, Mª Eugenia Rodríguez-López, Salvador Del Barrio-García
Published 2018-01-01