Sex, violence and stereotypes in the brand equity of a series. The case of Game of Thrones

by Álvaro J. Rojas Lamorena, Juan Miguel Alcántara Pilar, Mª Eugenia Rodríguez López
Published 2019-01-01

Dining experience in the restaurant: theoretical and empirical delimitation for two types of establishment

by Mª Eugenia Rodríguez López, Juan Miguel Alcántara Pilar, Álvaro José Rojas Lamorena
Published 2020-01-01

The effect of spectators’ cultural values and their involvement on the attitude towards the contents of the television series

by Álvaro José Rojas-Lamorena, Juan Miguel Alcántara-Pilar, Iván Manuel Sánchez-Duarte, Mª Eugenia Rodríguez-López
Published 2019-03-01

Enhancing consumer attitudes toward a website as a contributing factor in business success

by Juan Miguel Alcántara-Pilar, Francisco Javier Blanco-Encomienda, Mª Eugenia Rodríguez-López, Salvador Del Barrio-García
Published 2018-01-01