Effects of the intensity of use of social media on brand equity: An empirical study in a tourist destination

by Igor Stojanovic, Luisa Andreu, Rafael Curras-Perez
Published 2018-03-01

Effects of Corporate Social Responsibility on consumer brand loyalty

by José Javier Rivera, Enrique Bigne, Rafael Curras-Perez
Published 2019-07-01

New advertising formats: advergames as a marketing communication tool

by Isabel Sánchez García, Rafael Currás Pérez, José Martí Parreño
Published 2012-09-01

Education Students’ Attitude towards the Use of Gamification for Competencies Development

by Amparo Galbis-Córdoba, José Martí-Parreño, Rafael Currás-Pérez
Published 2017-01-01

PERSPECTIVAS TEÓRICAS USADAS PARA EL ESTUDIO DE LA RESPONSABILIDAD SOCIAL EMPRESARIAL: UNA CLASIFICACIÓN CON BASE EN SU RACIONALIDAD

by Alejandro Alvarado Herrera, Enrique Bigné Alcañiz, Rafael Currás Pérez
Published 2011-01-01

Influencia de la religiosidad, la norma subjetiva y la efectividad percibida del consumidor en el consumo socialmente responsable

by Juan Camilo Mejía, Rafael Currás-Pérez, Carlos Manuel Córdoba-Segovia
Published 2021-05-01