TEACHING IN BUSINESS ADMINISTRATION: A CUSTOMIZED PROCESS DRIVEN BY TECHNOLOGICAL INNOVATIONS

by Enrique Bigne
Published 2020-04-01

Developing a blog trust scale via an international Delphi panel

by Juan Sánchez-Villar, Enrique Bigné
Published 2020-09-01

New frontiers in tourism: destinations, resources, and managerial perspectives

by Metin Kozak, Paulo Rita, Enrique Bigné
Published 2018-03-01

Virtual Reality in Marketing: A Framework, Review, and Research Agenda

by Mariano Alcañiz, Enrique Bigné, Jaime Guixeres
Published 2019-07-01

VIRTUAL CLASSROOM: TEACHER SKILLS TO PROMOTE STUDENT ENGAGEMENT

by Enrique Bigné, Alberto Badenes, Carla Ruiz, Luisa Andreu
Published 2018-06-01

Effects of Corporate Social Responsibility on consumer brand loyalty

by José Javier Rivera, Enrique Bigne, Rafael Curras-Perez
Published 2019-07-01

DEVELOPMENT OF A BLENDED COURSE FOR ONLINE TEACHING: PROCESS AND OUTCOMES

by Enrique Bigné, Alberto Badenes-Rocha, Carla Ruiz, Luisa Andreu
Published 2019-08-01

PERSPECTIVAS TEÓRICAS USADAS PARA EL ESTUDIO DE LA RESPONSABILIDAD SOCIAL EMPRESARIAL: UNA CLASIFICACIÓN CON BASE EN SU RACIONALIDAD

by Alejandro Alvarado Herrera, Enrique Bigné Alcañiz, Rafael Currás Pérez
Published 2011-01-01

The background music-content congruence of TV advertisements: A neurophysiological study

by Jose M. Ausín, Enrique Bigne, Javier Marín, Jaime Guixeres, Mariano Alcañiz
Published 2021-05-01

Investigación internacional en marketing turístico: análisis de contenido sobre temas y metodologías

by J. Enrique Bigné Alcañiz, Luisa Andreu Simó, Isabel Sánchez García, Alejandro Alvarado Herrera
Published 2008-01-01

Do You See What I See? Effectiveness of 360-Degree vs. 2D Video Ads Using a Neuroscience Approach

by Jose M. Ausin-Azofra, Enrique Bigne, Carla Ruiz, Javier Marín-Morales, Jaime Guixeres, Mariano Alcañiz
Published 2021-02-01

Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising

by Jaime Guixeres, Enrique Bigné, Jose M. Ausín Azofra, Mariano Alcañiz Raya, Adrián Colomer Granero, Félix Fuentes Hurtado, Valery Naranjo Ornedo
Published 2017-10-01