Loyalty programmes as a direct sales platform: a cardholder segmentation based on air flight redemptions

by José Manuel Ponzoa Casado, Pedro Reinares Lara
Published 2010-12-01

The Cognitive Dimension and the Affective Dimension in the Patient’s Experience

by Pedro Reinares-Lara, Alfredo Rodríguez-Fuertes, Blanca Garcia-Henche
Published 2019-09-01

Formatos de publicidad no convencional en televisión versus spots: un análisis basado en el recuerdo

by Eva Reinares-Lara, Pedro Reinares-Lara, Cristina Olarte-Pascual
Published 2016-05-01

A proposal for a new system of classification for hotels based on information taken from a multi-sponsor loyalty program

by Josefa D. Martin Santana, Eva Reinares Lara, Pedro Reinares Lara
Published 2017-01-01