The effectiveness of banner ads on blogs

by Asunción Beerli Palacio, Josefa D. Martín Santana
Published 2010-12-01

Cultural sensitivity: an antecedent of the image gap of tourist destinations

by Asunción Beerli-Palacio, Josefa D. Martin-Santana
Published 2018-06-01

How does confirmation of motivations influence on the pre- and post-visit change of image of a destination?

by Asunción Beerli-Palacio, Josefa D. Martín-Santana
Published 2017-07-01

The Mediating Effect of University Teaching Staff’s Psychological Well-being between Emotional Intelligence and Burnout

by María J. Suárez Martel, Josefa D. Martín Santana
Published 2021-05-01

Strategic marketing management in the small family firm

by JOSEFA D. MARTÍN SANTANA, M.ª KATIUSKA CABRERA SUÁREZ
Published 2007-06-01

FACTORES QUE EXPLICAN EL CAMBIO DE LA IMAGEN DE UN DESTINO TURÍSTICO ANTES Y DESPUÉS DE LA VISITA

by Asunción Beerli Palacio, Josefa D. Martín Santana, Patrizio A. Nazzareno
Published 2017-01-01

Valores y creencias de los jóvenes ante el policonsumo de sustancias adictivas

by Josefa D. Martín-Santana, Margarita Fernández-Monroy, Inmaculada Galván-Sánchez
Published 2015-01-01

A proposal for a new system of classification for hotels based on information taken from a multi-sponsor loyalty program

by Josefa D. Martin Santana, Eva Reinares Lara, Pedro Reinares Lara
Published 2017-01-01

Factores determinantes del éxito para entender la imagen de un alojamiento turístico. Un estudio empírico en Islas Canarias

by Sergio Moreno-Gil, Josefa D. Martín-Santana, Javier de León-Ledesma
Published 2012-06-01

Donor orientation and service quality: Key factors in active blood donors' satisfaction and loyalty.

by Josefa D Martín-Santana, María Katiuska Cabrera-Suárez, María de la Cruz Déniz-Déniz, Eva Reinares-Lara
Published 2021-01-01