Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan

by Fayez B. Shriedeh, Noor Hasmini Abd. Ghani
Published 2017-03-01

Malaysian Consumers Ethnocentrism: The Measurement Scale and Index

by Noor Hasmini Abd Ghani, Nik Kamariah Nik Mat
Published 2017-03-01

Employee critical psychological states as determinants of employee brand equity in banking: a multi-group analysis

by Mohsin Altaf, Sany Sanuri Mohd Mokhtar, Noor Hasmini Abd Ghani
Published 2017-09-01

The Impact of Global Market Environment on the Degree of Cooperation of International Strategic Alliances among Service Firms

by Abdullah Ahmed Nasser Ghasham, Nik Ab Halim Nik Abdullah, Noor Hasmini Abd Ghani
Published 2016-04-01

Social Media Marketing to Enhance Customer Equity on Fashion Apparel Brand among University Students

by Noorshella Che Nawi, Noor Hasmini Abd Ghani, Azwan Abdullah, Bahaaeddin Alareeni, Nurul Shuhada Deraman, Md Zaki Muhamad Hasan, Solomon Gbene Zaato
Published 2021-04-01