“That’s my job” Exploring the effect of brand empowerment towards employee brand equity: Mediating role of employee critical psychological states

by Mohsin Altaf, Arfan Shahzad
Published 2018-10-01

Co-integration of Karachi stock exchange with major Asian markets

by Asma Sarfraz, Sumbal Shehzadi, Haroon Hussain, Mohsin Altaf
Published 2012-10-01

An empirical investigation on the existence of weak form efficiency: The case of Karachi stock exchange

by Haroon Hussain, Asma Sarfraz, Bilal Nawaz, Mohsin Altaf
Published 2013-01-01

Studying brand loyalty in the cosmetics industry

by Usman Yousaf, Rida Zulfiqar, Madiha Aslam, Mohsin Altaf
Published 2012-12-01

Malaysian SME’s Performance and the Use of E-Commerce: A Multi-Group Analysis of Click-And-Mortar and Pure-Play E-Retailers

by Arfan Shahzad, Chin, Hon Keong, Mohsin Altaf, Farooq Anwar
Published 2020-03-01

EMPLOYING DECENTRING TO ASSESS QUALITY OF SERVICES AND ITS CONTRIBUTION TOWARDS SATISFACTION

by Usman YOUSAF, Mohsin ALTAF, Majid Mehmood BAGRAM, Haroon HUSSAIN
Published 2012-01-01

Studying customer loyalty at Daewoo express bus service, Pakistan

by Usman Yousaf, Javeria Yousaf, Mohsin Altaf, Mohammad Majid Mehmood Bagram
Published 2013-09-01

Employee critical psychological states as determinants of employee brand equity in banking: a multi-group analysis

by Mohsin Altaf, Sany Sanuri Mohd Mokhtar, Noor Hasmini Abd Ghani
Published 2017-09-01

Entrepreneur as an authentic leader: A study of small and medium sized enterprises in Pakistan

by Taimoor Abid, Mohsin Altaf, Usman Yousaf, Mohammad Majid Mehmood Bagram
Published 2012-10-01

HESITANCY TOWARDS ONLINE SHOPPING, A STUDY OF PAKISTANI CONSUMERS

by Usman YOUSAF, Mohsin ALTAF, Noman SARWAR, Syed Ali Hassan SHAH
Published 2012-01-01

Precautionary Behavior Toward Dengue Virus Through Public Service Advertisement: Mediation of the Individual’s Attention, Information Surveillance, and Elaboration

by Syed Hassan Raza, Moneeba Iftikhar, Bahtiar Mohamad, Nilüfer Pembecioğlu, Mohsin Altaf
Published 2020-05-01