“Give Me Happiness” or “Take Away My Pain”: Explaining consumer responses to prescription drug advertising

by Nithima Sumpradit, Richard P. Bagozzi, Frank J. Ascione
Published 2015-12-01

Effect of point-of-care C-reactive protein testing on antibiotic prescription in febrile patients attending primary care in Thailand and Myanmar: an open-label, randomised, control...

by Thomas Althaus, MD, Rachel C Greer, MRCGP, Myo Maung Maung Swe, MPH, Joshua Cohen, MD, Ni Ni Tun, MD, James Heaton, MD, Supalert Nedsuwan, MD, Daranee Intralawan, MD, Nithima Sumpradit, MD, Sabine Dittrich, PhD, Zoë Doran, SRN, Naomi Waithira, MSc, Hlaing Myat Thu, PhD, Han Win, MD, Janjira Thaipadungpanit, PhD, Prapaporn Srilohasin, PhD, Mavuto Mukaka, PhD, Pieter W Smit, PhD, Ern Nutcha Charoenboon, BSc, Marco Johannes Haenssgen, PhD, Tri Wangrangsimakul, MRCP, Stuart Blacksell, PhD, Direk Limmathurotsakul, PhD, Nicholas Day, ProfFRCP, Frank Smithuis, PhD, Yoel Lubell, PhD
Published 2019-01-01