“Give Me Happiness” or “Take Away My Pain”: Explaining consumer responses to prescription drug advertising

by Nithima Sumpradit, Richard P. Bagozzi, Frank J. Ascione
Published 2015-12-01

The Role of Attachment Styles in Regulating the Effects of Dopamine on the Behavior of Salespersons

by Willem J.M.I. Verbeke, Richard P. Bagozzi, Wouter evan den Berg
Published 2014-02-01

Facial Attractiveness as a Function of Athletic Prowess

by Richard P. Bagozzi, Willem J. M. I. Verbeke, Frank Belschak, Marloes van Poele
Published 2018-09-01

Exploring the Effect of Attachment Styles and Winning or Losing a Status Contest on Testosterone Levels

by Willem J. Verbeke, Frank Belschak, Tsachi Ein-Dor, Richard P. Bagozzi, Michaéla Schippers
Published 2018-07-01

Polymorphisms of the OXTR Gene Explain Why Sales Professionals Love to Help Customers

by Willem J.M.I. Verbeke, Richard P. Bagozzi, Wouter evan den Berg, Aurelie eLemmens
Published 2013-11-01

I am resting but rest less well with you. The Moderating Effect of Anxious Attachment Style on Alpha Power during EEG Resting State in a Social Context

by Willem J.M.I. Verbeke, Rumen ePozharliev, Frank eBelschak, Jan eVan Strien, Richard P Bagozzi
Published 2014-07-01