The Use of Demographic and Psychographic Segmentation to Creating Marketing Strategy of Brand Loyalty

by Gajanova Lubica, Nadanyiova Margareta, Moravcikova Dominika
Published 2019-03-01

Evaluation of the Effectiveness of Selected Slovak Brands on the Principle of DEA Models with the Possibility to Optimise them

by Moravcikova Dominika, Krizanova Anna, Svabova Lucia
Published 2018-06-01

The Brand Value and its Impact on Sales in Automotive Industry

by Nadanyiova Margareta, Gajanova Lubica, Moravcikova Dominika, Olah Judit
Published 2019-05-01