A study to detect factors influencing the formation of loyal customers’ mental image

by Erfan Sobhaninia, Naser Azad, Mahmoud Samiei Nasr
Published 2014-01-01

A survey on factors influencing city branding

by Seyed Mohsen Mahmoudzadeh, Mahmoud Samiei Nasr, Mostafa Hashemi
Published 2014-10-01

A study on the effects of advertisement on brand equity: Evidence from mobile industry

by Mahmoud Samiei Nasr, Seyed Mohsen Seyed Ali Akbar, Elham Aghaalikhani
Published 2014-11-01

The role of management’s tendency and personnel’s motivation in fulfillment of brand promise

by Mahmoud Samiei Nasr, Seyed Mohsen Mahmoudzadeh, Seyed Shahab Mousavi, Azadeh Boostani
Published 2014-06-01