Green Marketing as a Part of the Socially Responsible Brand's Communication from the Aspect of Generational Stratification

by Margareta Nadanyiova, Lubica Gajanova, Jana Majerova
Published 2020-08-01

The impact of influencers on the decision-making process regarding the purchase of the brand product

by Lubica Gajanova, Jana Majerova, Margareta Nadanyiova
Published 2020-08-01

Intrinsic Motivation Sources as Pillars of Sustainable Internal Marketing Communication in Turbulent Post-Pandemic Times

by Jana Majerova, Lubica Gajanova, Margareta Nadanyiova, Anita Kolnhofer Derecskei
Published 2021-08-01

Effect of Chemical Aggressive Media on the Flexural Properties of Cured-In-Place Pipes Supported by Microstructure Observation and Acoustic Emission

by Jakub Hodul, Jana Majerová, Rostislav Drochytka, Richard Dvořák, Libor Topolář, Luboš Pazdera
Published 2020-07-01

Sustainable Brand Management of Alimentary Goods

by Jana Majerova, Wlodzimierz Sroka, Anna Krizanova, Lubica Gajanova, George Lazaroiu, Margareta Nadanyiova
Published 2020-01-01