Consumersʼ Perception of Green Marketing as a Source of Competitive Advantage in the Hotel Industry

by Margareta Nadanyiová, Lubica Gajanová
Published 2018-01-01

Green Marketing as a Part of the Socially Responsible Brand's Communication from the Aspect of Generational Stratification

by Margareta Nadanyiova, Lubica Gajanova, Jana Majerova
Published 2020-08-01

Customer segmentation based on psychographic and demographic aspects as a determinant of customer targeting in the online environment

by Elvira Nica, Lubica Gajanova, Eva Kicova
Published 2020-01-01

Design of a CRM Level and Performance Measurement Model

by Anna Krizanova, Lubica Gajanova, Margareta Nadanyiova
Published 2018-07-01

The impact of influencers on the decision-making process regarding the purchase of the brand product

by Lubica Gajanova, Jana Majerova, Margareta Nadanyiova
Published 2020-08-01

Intrinsic Motivation Sources as Pillars of Sustainable Internal Marketing Communication in Turbulent Post-Pandemic Times

by Jana Majerova, Lubica Gajanova, Margareta Nadanyiova, Anita Kolnhofer Derecskei
Published 2021-08-01

Sustainable Brand Management of Alimentary Goods

by Jana Majerova, Wlodzimierz Sroka, Anna Krizanova, Lubica Gajanova, George Lazaroiu, Margareta Nadanyiova
Published 2020-01-01