Influence of demographic and individual difference factors on impulse buying

by Mirela Mihić, Ivana Kursan
Published 2010-06-01

Marketing in contemporary world: situational vs. postmodern paradigm

by Tanja Kesić, Ivana Kursan
Published 2008-07-01

Market Segmentation Based on the Consumers' Impulsive Buying Behaviour

by Mirela Mihić, Ivana Kursan
Published 2010-12-01

Consumer Attitudes Towards Social Network Advertising: Predictors and Outcomes

by Ivana Kursan Milaković, Mirela Mihić, Ivana Boljat
Published 2020-01-01

Drivers and consequences of word of mouth communication from the senders’ and receivers’ perspectives: the evidence from the Croatian adult population

by Ivana Kursan Milaković, Ivan-Damir Anić, Mirela Mihić
Published 2020-01-01