Howard Moskowitz

Howard Moskowitz is an American market researcher and psychophysicist. He is known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation. By providing a large number of options for consumers, Moskowitz pioneered the idea of intermarket variability as applied to the food industry. Provided by Wikipedia
Showing 1 - 3 results of 3 for search 'Howard Moskowitz', query time: 0.09s Refine Results
  1. 1
    ‘Quali-Quant' Research at the Development Stage: Using Iterative, Small-Scale Conjoint Analysis to Explore/Refine Communications for a ‘New Age' Car Dealer
    Get full text
    Article
  2. 2
    Containing COVID-19 by Matching Messages on Social Distancing to Emergent Mindsets—The Case of North America
    Get full text
    Article
  3. 3
    Creating a Mind Genomics Wiki for Non-Meat Analogs
    Get full text
    Article
Search Tools: Get RSS Feed — Email this Search