Deceptive Practices Used in Contemporary Marketing Communication and their Evaluation from Customer Perspective in Slovak Republic

by Katarina Gubiniova, Gabriela Pajtinkova Bartakova
Published 2017-06-01

Audit of Museum Marketing Communication in the Modern Management Context

by Václav Kupec, Michal Lukáč, Peter Štarchoň, Gabriela Pajtinková Bartáková
Published 2020-07-01

Conceptual Comparison of Internal Audit and Internal Control in the Marketing Environment

by Václav Kupec, Přemysl Písař, Michal Lukáč, Gabriela Pajtinková Bartáková
Published 2021-06-01

Potential of Marketing Communication as a Sustainability Tool in the Context of Castle Museums

by Michal Lukáč, Katarína Stachová, Zdenko Stacho, Gabriela Pajtinková Bartáková, Katarína Gubíniová
Published 2021-07-01

Are Future Professionals Willing to Implement Service Robots? Attitudes of Hospitality and Tourism Students towards Service Robotization

by Milan Ivkov, Ivana Blešić, Branislav Dudić, Gabriela Pajtinková Bartáková, Zdenka Dudić
Published 2020-09-01