Estudio comparativo entre personalidad de marca ideal vs. percibida: aplicación a las compañías aéreas

by María Walesska Schlesinger Díaz, Amparo Cervera Taulet
Published 2008-06-01

How does sponsorship of a high-involvement sports event mark the sponsor brand? An application to public institutions

by Walesska Schlesinger, Amparo Cervera Taulet, María José Miquel Romero
Published 2020-03-01

The performing arts experience: Reflections about the opera attendees

by Berta Tubillejas-Andrés, Amparo Cervera-Taulet, Haydee Calderón García
Published 2020-01-01

La identificación egresado-universidad: un modelo desde un enfoque de marketing relacional

by Ma. Walesska Schlesinger, Amparo Cervera Taulet, Ma. Ángeles Iniesta Bonillo
Published 2012-01-01

Sustainable Entrepreneurial Orientation: A Business Strategic Approach for Sustainable Development

by Ana Criado-Gomis, Amparo Cervera-Taulet, Maria-Angeles Iniesta-Bonillo
Published 2017-09-01

La percepció del servei de qualitat en estudis de postgrau: una perspectiva integrada en el programa IMBA

by María Luisa Andreu Simó, Joaquín Aldás Manzano, Amparo Cerverá Taulet
Published 2011-06-01

Estudio bibliométrico de los modelos de medición del concepto de calidad percibida del servicio en Internet

by Edison Jair Duque Oliva, Amparo Cervera Taulet, Carlos Rodríguez Romero
Published 2006-12-01

Ethnocentrism at the Coffee Shop Industry: A Study of Starbucks in Developing Countries

by Jose Andres Areiza-Padilla, Amparo Cervera-Taulet, Mario Andres Manzi Puertas
Published 2020-11-01

Analysis of the Impact of the Triple Helix on Sustainable Innovation Targets in Spanish Technology Companies

by María-Jesús Luengo-Valderrey, Julián Pando-García, Iñaki Periáñez-Cañadillas, Amparo Cervera-Taulet
Published 2020-04-01

Un enfoque de marketing de relaciones a la educación como un servicio: aplicación a la Universidad de Valencia

by María Walesska Schlesinger, Amparo Cervera Taulet, María Ángeles Iniesta Bonillo, Raquel Sánchez Fernández
Published 2014-05-01

Women as Key Agents in Sustainable Entrepreneurship: A Gender Multigroup Analysis of the SEO-Performance Relationship

by Ana Criado-Gomis, Maria-Angeles Iniesta-Bonillo, Amparo Cervera-Taulet, Domingo Ribeiro-Soriano
Published 2020-02-01

Customer functional value creation through a sustainable entrepreneurial orientation approach

by Ana Criado-Gomis, M. Ángeles Iniesta-Bonillo, Amparo Cervera-Taulet, Domingo Ribeiro-Soriano
Published 2020-01-01

Modelo integrado de antecedentes y consecuencias del valor percibido por el egresado

by Raquel Sánchez Fernández, Mª Ángeles Iniesta Bonillo, Amparo Cervera Taulet, Ma. Walesska Schlesinger Díaz
Published 2011-01-01