Decreasing consumer animosity: The relationship between fast food businesses and social conflicts in Latin America and the Caribbean

by Jose Andres Areiza-Padilla
Published 2021-01-01

Conspicuous Consumption in Emerging Markets: The Case of Starbucks in Colombia as a Global and Sustainable Brand

by Jose Andres Areiza-Padilla, Jose Andres Areiza-Padilla, Mario Andres Manzi Puertas
Published 2021-08-01

Breaking the barriers of animosity: innovation in business models as a positioning strategy

by Jose Andres Areiza-Padilla, Mihaela Simona Moise, Mario Andres Manzi Puertas
Published 2021-07-01

Ethnocentrism at the Coffee Shop Industry: A Study of Starbucks in Developing Countries

by Jose Andres Areiza-Padilla, Amparo Cervera-Taulet, Mario Andres Manzi Puertas
Published 2020-11-01