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Acconito, C.
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Implicit IAT Measures and Neurophysiological fNIRS Markers in Response to High-Engagement Advertising
by
Acconito
,
C
.
,
Balconi, M.
,
Sansone, M.
Published 2023
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Related Subjects
Advertizing
Affective process
Consumer decision making
Decision making
Digital storage
Functional near infrared spectroscopy
IAT
Implicit association task
Implicit attitudes
Implicit measures
Infrared devices
Marketing
Near infrared spectroscopy
Neural correlate
Neural correlate of attitude
Neurophysiology
Prefrontal cortex
consumer decision making
fNIRS
implicit measures
neural correlates of attitudes
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