Advertizing 1 Affective process 1 Consumer decision making Decision making 1 Digital storage 1 Functional near infrared spectroscopy 1 IAT 1 Implicit association task 1 Implicit attitudes 1 Implicit measures 1 Infrared devices 1 Marketing 1 Near infrared spectroscopy 1 Neural correlate 1 Neural correlate of attitude 1 Neurophysiology 1 Prefrontal cortex 1 consumer decision making 1 fNIRS 1 implicit measures 1 neural correlates of attitudes 1