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  1. 1
    Create Ambient Advertising (An Approach to Design a Creative Ambient Advertising)
    by Nagwan Fathy Badran
    Published 2021-01-01
    Subjects: “...ambient advertising; out of home advertising; creativity; effectiveness...”
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    Article
  2. 2
    QR codes : creative mobile media approaches
    by Stewart, Lauren Elizabeth
    Published 2010
    Subjects: “...Advertising...”
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  3. 3
    Creative technologies in advertising design
    by Svitlana Valeriivna Pryshchenko
    Published 2019-05-01
    Subjects: “...advertising design...”
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    Article
  4. 4
    The social construction of advertising : a discourse analytic approach to creative advertising development as a feature of marketing communications management
    by Hackley, Christopher E.
    Published 1999
    “...This thesis explores the creative development of advertising through a discourse analytic method...”
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  5. 5
    How to use celebrities in creative approach which can be more persuasive in Print Advertising
    by Han-Kuang Tien, 田寒光
    Published 2006
    “... probed into the relationship between ad effect and endorsers or creative approaches. Therefore...”
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  6. 6
    The Influence of Culture in Creative Strategy and Execution of International Advertising: A Content Analysis Approach
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    Article
  7. 7
    Consumers' perceptions of, and responses to, creative advertising
    by Demir, Pinar
    Published 2017
    “... of advertising creativity, and the approaches to measuring it. Consumer responses to advertising are discussed...”
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  8. 8
    Fostering creativity
    by Mahon, Nik
    Published 2008
    Subjects: “...Advertising...”
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  9. 9
    CREATIVE POTENTIAL OF LEXICAL ITEMS IN TOURISM ADVERTISING
    by Chen, N.
    Published 2020-06-01
    Subjects: “...linguistic creativity...”
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    Article
  10. 10
    Creative Advertising in Film as Anticipation of Cinematography’s Destruction
    by Vasilija Antonijević
    Published 2016-09-01
    Subjects: “...creativity...”
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    Article
  11. 11
    Invest in the incredible elements of creative advertising ideas.
    “... using modern thinking to achieve that action. However, the strategy of unreasonable creative thinking...”
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    Article
  12. 12
    A Study on Competencies of Creative Director for Advertising Agency in Taiwan
    “... of knowledge worker. This study selected a significant role in advertising agency --- creative director...”
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  13. 13
    An ethnographic approach to the study of advertisements.
    Published [199
    Subjects: “...Advertising...”
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  14. 14
    Consumer-to-Consumer Online Sharing of Co-Creative Advertising Campaigns
    by Wright, Gena
    Published 2015
    Subjects: “...Co-Creative...”
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  15. 15
    The Efficiency of QR codes in the creativity of advertising for smart phone systems
    by Mona Abdul Rahim, Shaimaa Sadik
    Published 2018-04-01
    “...Global markets offer many creative solutions and modern advertising tools to attract the recipient...”
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    Article
  16. 16
    Floating Sniper -- notebook of a creative professional in the advertising industry
    by Ko, Weiling, 柯维玲
    Published 2012
    “... creative professional in advertising industry (metaphor as a sniper who helps the client to target...”
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  17. 17
    Influence of in-store and out-of-store creative advertising strategies on consumer attitude and purchase intention
    by Ardalan Sameti, Hamidreza Khalili
    Published 2017-07-01
    Subjects: “...Advertising, Creative Advertising, In-Store Advertising, Out-of-Store Advertising, Advertising...”
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    Article
  18. 18
    The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry
    by Fourie, Mashinka Lisa
    Published 2013
    Subjects: “...Advertising...”
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  19. 19
    CREATIVE PROCESS IN ADVERTISING AND ALL TYPE, ALL IMAGE AND MIX FORMATS
    by Marina Aparecida Espinosa Negri
    Published 2010-09-01
    “... cases, has replaced the creative process, and conditioning targets to understand Advertising as a...”
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    Article
  20. 20
    Investigating the effect of creativity perception in advertising sms on the consumers attitude and reactions
    Subjects: “...Perception of advertisement creativity...”
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    Article
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