Development and Validation of Female Hedonic Orientation Scale

by Sidin, SM, Teo, CBC

Impact of Relationship Marketing Tactics (RMT's) & Relationship Quality on Customer Loyalty: A Study within the Malaysian Mobile Telecommunication Industry

by Abdullah, MF, Putit, L, Teo, CBC

The Influence of Culture in Creative Strategy and Execution of International Advertising: A Content Analysis Approach

by Harun, MHM, Hussin, MHF, Nasir, S, Teo, CBC

Understanding Cultural Heritage Visitor Behavior: The Case of Melaka as World Heritage City

by Abd Rahim, FH, Khan, NRM, Teo, CBC

Source waste separation behavior among shah alam households

by Hamid, W.N.H.W.A, Karim, A.S.B.A, Mamud, N.A.B, Teo, C.B.C
Published 2018