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  1. 1
    Communication Effect of Digital Advertising Creative Strategy
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  2. 2
    The Creative Strategy in the Tourist Advertising. The Castilla y León case
    by Dra. Carmen María Alonso González
    Published 2008-01-01
    Subjects: “...creative strategy in advertising...”
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    Article
  3. 3
    STORYTELLING AND CINEMATIC STRATEGIES IN ADVERTISING SPOTS
    by Adina MOCANU
    Published 2020-12-01
    Subjects: “...cinematic strategies...”
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    Article
  4. 4
    Research on the Development Strategy for Video Advertising Creativity in the Era of Fragmentation
    by Yang, Jung-Po, 楊榮柏
    Published 2019
    “.... In this research, we are exploring what has been changed in the content of video ads, how the creative strategy has...”
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  5. 5
    The Research and Creation of Emotional Design to Advertising Creative Strategies on Graphic Advertisement An Example of Friendship Tourism
    by Chi Fu, 傅琪
    Published 2013
    “...碩士 === 中原大學 === 商業設計研究所 === 101 === Purpose of advertising is convey the message...”
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  6. 6
    Understanding advertising creativity : how perceptions of creativity influence advertising effectiveness
    by Modig, Erik
    Published 2012
    Subjects: “...Advertising...”
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    Doctoral Thesis
  7. 7
    Decisions About Creative Advertising Strategy: Decision-Making Methods and their Applicability
    by Kristina Vasiliauskaitė
    Published 2005-12-01
    “... The article analyzes the creative advertising strategy (hereinafterCAS) decision-making process...”
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    Article
  8. 8
    Influence of in-store and out-of-store creative advertising strategies on consumer attitude and purchase intention
    by Ardalan Sameti, Hamidreza Khalili
    Published 2017-07-01
    Subjects: “...Advertising, Creative Advertising, In-Store Advertising, Out-of-Store Advertising, Advertising...”
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    Article
  9. 9
    Matching the advertising creative strategy to the thinking mode: the moderating effect of product type on the effectiveness of imagery-evoking advertising tactics
    by Hong, Ji-Young
    Published 2008
    Subjects: “...Advertising...”
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  10. 10
    Between「What to say」and「How to say」－A Preliminary Study on Advertising Creative Strategy
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  11. 11
    An Action Research of Applying Creative Thinking Teaching Strategies to Interpret Images in Print Advertising
    by Su-Hui Chung, 鍾素惠
    Published 2011
    “... Thinking Hats" creative thinking teaching strategies to design visual cultural art curriculum...”
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  12. 12
    The Influence of Culture in Creative Strategy and Execution of International Advertising: A Content Analysis Approach
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    Article
  13. 13
    Promotion Strategy Specific to Organizations Participating in “Back to School” Program
    Subjects: “...advertising...”
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    Article
  14. 14
    Create Ambient Advertising (An Approach to Design a Creative Ambient Advertising)
    by Nagwan Fathy Badran
    Published 2021-01-01
    Subjects: “...ambient advertising; out of home advertising; creativity; effectiveness...”
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    Article
  15. 15
    Exploration and creative application of new types of advertising Interactive advertising, for example
    by 彭定國
    Published 2011
    “... features using the new digital technology. play advertising interactive; the creative process...”
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  16. 16
    Creativity in advertisement and the influences of message that advertisement appeals toward consumer’s interest
    by Shu-chen chang, 張淑貞
    Published 2007
    “... of the advertisement is trying to have the consumers sharing same feeling. Allow the advertising creativity has more...”
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  17. 17
    Fostering creativity
    by Mahon, Nik
    Published 2008
    Subjects: “...Advertising...”
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  18. 18
    Philosophy of Election Propaganda Strategy--The Cultural and Creative Advertising in the 21st Century as an Example of Taiwan's Election
    by Fu-Cheng Yang, 楊富程
    Published 2014
    “... and creative advertising strategy and election propaganda philosophy. ...”
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  19. 19
    How Innovation Traits in Members of Advertising Agency Teams Propel the Creative Process: The Professional Opinion
    by Stadler, Christopher J., 1972-
    Published 2011
    Subjects: “...Advertising...”
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  20. 20
    The Effect of Native Advertising on The Cultural and Creative Hotel
    “... multimedia devices, that make company to adjust their advertising strategy of constant innovation, "native...”
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