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  1. 161
    Social media marketing in B2B : Can customer engagement help increase brand awareness? A Mixed Methods Study
    Subjects: “...Customer Engagement...”
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  2. 162
    Perceptions and Motivations of User Engagement for Social Media Marketing : A Quantitative Study of Facebook and Instagram Users
    by Vanga, Sudarsana Reddy, Yang, Yan
    Published 2019
    Subjects: “...Customer engagement...”
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  3. 163
    Going Green by Going Cool: Investigating the Influences of Brand Authenticity, Perceived Coolness, and Customer Engagement on E-Scooterists’ Value-in-Use and Brand Loyalty
    by Jen-CheYu, 余任哲
    Published 2019
    “... users in Taiwan. Results show that brand authenticity and customer engagement are positively related...”
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  4. 164
    The Effect of Brand Experience on Customers’ Engagement Behavior within the Context of Online Brand Communities: The Impact on Intention to Forward Online Company-Generated Content
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  5. 165
    Selling Vs. Helping : Exploring The Ideal Digital Content Steering Strategy For Optimal Online Customer Engagement In Knowledge Intensive Business Services (KIBS)
    by De Silva, Marie
    Published 2020
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  6. 166
    Customer Engagement in Higher Education: How Important the Role of Social Media Marketing, E-Service Quality, and E-Satisfaction for Generation Z Students?
    by Freddy Pandapotan Simbolon, Lena Yanti
    Published 2021-02-01
    Subjects: “...customer engagement...”
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  7. 167
    Engaging your customers via responding to online product reviews
    by LI, Chunyu
    Published 2015
    Subjects: “...Customer Engagement...”
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  8. 168
    Designing a holistic adaptive recommender system (HARS) for customer relationship development: a conceptual framework
    by POPA, Alina
    Published 2021-06-01
    Subjects: “...customer engagement...”
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    Article
  9. 169
    The Implementation of New Technologies in Customer Value Management—A Sustainable Development Perspective
    Subjects: “...customer engagement...”
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    Article
  10. 170
    Dataset on usage and engagement patterns for Facebook Live sellers in Thailand
    by Nassim Dehouche
    Published 2020-06-01
    Subjects: “...Customer Engagement...”
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  11. 171
    Value co-creation through content marketing : a business to business perspective
    by Lund, Malin, Sieverthson, Hanna
    Published 2017
    Subjects: “...customer engagement...”
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  12. 172
    Toward a conceptual model for examining the role of social media on social customer relationship management (SCRM) system
    Subjects: “...Customer Engagement...”
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  13. 173
    CO-CREATION VALUE THROUGH CUSTOMERS PROACTIVE ENGAGEMENT: A CASE STUDY ON HEINEKEN (A)
    by RUSU Gabriela, AVASILCAI Silvia
    Published 2014-11-01
    Subjects: “...customers’engagement...”
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    Article
  14. 174
    How to compete with the funny cat video? : A qualitative study to describe how micro-sized firms can create customer engagement on social medias
    Subjects: “...customer engagement...”
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  15. 175
    Brand experience y brand loyalty en relación al customer engagement en redes sociales de marcas de ropa para mujeres
    Subjects: “...Customer engagement...”
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  16. 176
    Perceived relationship, reward and brand post as antecedents of customer engagement in social networking sites / Noraniza Md Jani, Mohd Hafiz Zakaria and Ramlan Mustapha
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    Article
  17. 177
    E-mail Marketing: Caso de Estudo InnovAction
    by Marta Gomes, Dora Simões, Arnaldo Santos
    Published 2018-12-01
    Subjects: “...customer engagement...”
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    Article
  18. 178
    Best Practices for Fitness Center Business Sustainability: A Qualitative Vision
    Subjects: “...customer engagement...”
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    Article
  19. 179
    ANALISIS KEPUASAN PASIEN DAN KARYAWAN DENGAN METODE HUMAN SIGMA STUDI KASUS DI PT RSI MABARROT MWC BUNGAH KABUPATEN GRESIK
    by Suparno Suparno, Roikhan Roikhan, Nurul Hamidah
    Published 2018-04-01
    Subjects: “...rumah sakit, human sigma, employee engagement, customer engagement, ife, efe, swot...”
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    Article
  20. 180
    SUSTAINABLE CUSTOMER DIGITAL ENGAGEMENT STRATEGIES FOR THE TOURISM RECOVERY PERSPECTIVE
    Subjects: “...customer engagement strategies...”
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    Article
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