Determinants of Intention to Forward Online Company-generated Content via Facebook

by Mahmoud Yasin, Lucía Porcu, Francisco Liébana-Cabanillas
Published 2019-05-01

The Effect of Brand Experience on Customers’ Engagement Behavior within the Context of Online Brand Communities: The Impact on Intention to Forward Online Company-Generated Content...

by Mahmoud Yasin, Lucia Porcu, Francisco Liébana-Cabanillas
Published 2019-08-01

Destination image on the DMO's platforms: official website and social media

by Sebastian Molinillo, Francisco Liébana-Cabanillas, Rafael Anaya-Sánchez
Published 2017-07-01

The impact of customer personality and online brand community engagement on intention to forward company and users generated content: palestinian banking industry a case

by Mahmoud Yasin, Lucia Porcu, Mohammed T. Abusharbeh, Francisco Liébana-Cabanillas
Published 2020-01-01

Influence of age in the adoption of new mobile payment systems

by Francisco Liébana-Cabanillas, Francisco Muñoz-Leiva, Juan Sánchez-Fernández
Published 2015-12-01

Potential Early Adopters of Hybrid and Electric Vehicles in Spain—Towards a Customer Profile

by Elena Higueras-Castillo, Sebastian Molinillo, J. Andres Coca-Stefaniak, Francisco Liébana-Cabanillas
Published 2020-05-01

Perceived Value and Customer Adoption of Electric and Hybrid Vehicles

by Elena Higueras-Castillo, Sebastian Molinillo, J. Andres Coca-Stefaniak, Francisco Liébana-Cabanillas
Published 2019-09-01

Mobile Payment Adoption in the Age of Digital Transformation: The Case of Apple Pay

by Francisco Liébana-Cabanillas, Inmaculada García-Maroto, Francisco Muñoz-Leiva, Iviane Ramos-de-Luna
Published 2020-07-01

What Do You Want to Eat? Influence of Menu Description and Design on Consumer’s Mind: An fMRI Study

by Diego Gómez-Carmona, Francisco Muñoz-Leiva, Alberto Paramio, Francisco Liébana-Cabanillas, Serafín Cruces-Montes
Published 2021-04-01

Predicting Big Data Adoption in Companies With an Explanatory and Predictive Model

by Ángel F. Villarejo-Ramos, Juan-Pedro Cabrera-Sánchez, Juan Lara-Rubio, Francisco Liébana-Cabanillas
Published 2021-04-01

NFC technology acceptance for mobile payments: A Brazilian Perspective

by Iviane Ramos de Luna, Francisco Montoro-Ríos, Francisco Liébana-Cabanillas, João Gil de Luna
Published 2017-02-01

Influence of Regulatory Fit Theory on Persuasion from Google Ads: An Eye Tracking Study

by Yessica-Ileana Giraldo-Romero, Carmen Pérez-de-los-Cobos-Agüero, Francisco Muñoz-Leiva, Elena Higueras-Castillo, Francisco Liébana-Cabanillas
Published 2021-03-01