Entrepreneurial Orientation for Small and Medium Travel Agencies in Malaysia

Entrepreneurial Orientation for Small and Medium Travel Agencies in Malaysia

New tourism trend and products are fast emerging within travel industry. Nevertheless, small and medium travel agencies are unable to exploit these new business opportunities and venture into new travel product. The purpose of this conceptual paper is to propose a study that brings out an explorator...

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Bibliographic Details
Main Authors:	Abdullah, D (Author), Kamal, SBM (Author), Zawawi, D (Author)
Format:	Article
Language:	English
Published:	2015
Subjects:	BUSINESS PERFORMANCE CAPABILITIES COMPETITIVE ADVANTAGE Cooperation COOPERATION Entrepreneurial Orientation FIRM PERFORMANCE MANAGEMENT LITERATURE MARKET ORIENTATION Market Responsiveness New Product Development RESPONSIVENESS STRATEGIC ORIENTATIONS SUPPLY CHAIN
Online Access:	View Fulltext in Publisher

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