Entrepreneurial Orientation for Small and Medium Travel Agencies in Malaysia
New tourism trend and products are fast emerging within travel industry. Nevertheless, small and medium travel agencies are unable to exploit these new business opportunities and venture into new travel product. The purpose of this conceptual paper is to propose a study that brings out an explorator...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |