Determinants Factors of Intention to Adopt Big Data Analytics in Malaysian Public Agencies

Purpose: This research objective was to analyze factors affecting IT practitioners' behavioral intentions in adopting (BDA) using a combination of Initial Trust Model (ITM), Unified Theory Of Acceptance And Use Of Technology (UTAUT) AND Task-Technology Fit (TTF) Model acceptance models.

Bibliographic Details
Main Authors: Baba, J (Author), Noordin, SA (Author), Sahid, NZ (Author), Sani, MKJA (Author), Zaini, MK (Author)
Format: Article
Language:English
Published: 2021
Subjects:
TTF
Online Access:View Fulltext in Publisher