Mediating effect of SATCOM on the relationship between consumer complaint behaviour and relationship quality
In the study, consumer complaint behaviour (CCB) was represented by Public Complaint Soft Action (PCSA) and Public Complaint Extreme Action (PCEA) as the independent variable, SATCOM the mediating variable and relationship quality the dependent variable. A total of 285 mobile phone users consisting...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |